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If you are a small business and you want to know how to easily overcome your competitors and be successful in business, you’re in the right place. 

We will discuss the Real Four P’s of Marketing, your company’s purpose, how to attract your ideal target audience, proper positioning, what user statics means to you and how your passion affects your results. Also, find out how Starbucks uses the Real Four P’s of Marketing to overcome competitors and be successful in business. 

The Real Four P’s of Marketing have rivaled the old marketing mix. Product, price, place, and promotion meet defeat by the new Real Four P’s of Marketing. In this digital age, we can’t use the same marketing concepts created when people had no smartphones, there was no internet, and the closest thing to online shopping was a Sears catalog.  

If you want your business to compete,thrive, and succeed in today’s digital age, you’ll have to reset your marketing mix. It doesn’t matter if you are over 40 and just starting an online business, a 20-year-old gym owner, or a Fortune 500 company. The concepts you will learn here will apply to your business.

The question “Who are you?” is still very relevant.  

Who are you, and what do you represent? Your message should match your personality and your branding. It could be tempting to come off with a personality that’s not your own.

Sometimes we focus on the wrong “P’s” we want to come off perfect, posh, polished, or more popular than what we really are. Be authentic. People want the real you. Focus on:


The Real 4 P’s of Marketing

Purpose

People

Position

Passion 

The four simple secrets to building an incredible business online or offline require a series of questioning. Your answers to these questions in this post will get you closer to becoming gaining the successful entrepreneur status you have dreamt of having.  

Purpose 

What is your purpose? Your purpose is not one and done. We evolve daily, and we face new problems and decisions. Did you have a problem that is now solved, and you want to help others? Are you currently in a struggle, and you want to show your path? What are you good at doing? What do you know that you would love to share? What is your motivating factor? What is your “Why”? Why do you want it? What is your story? It doesn’t have to be your entire life, just a piece of your life. You could be a prize-winning runner, but you are struggling with becoming a writer. Your journey to becoming a prize-winning runner is one story; your struggles with becoming a writer is another. We all have a story. Your story is your purpose. 

People

Your target audience are your people; they are the ones whom you intend to become your family and your tribe. When you think of your target audience, think of them as a real person with a face and feelings. Think of them as a PETA activist thinks of animals. Real, living, a soul that’s breathing, not just a piece of meat. Your audience is not just a sell. They are not a part of your business; they are your business. That’s why it’s so important to get this right. If you miss the needs of your core customers, and you fail to understand your marketing persona, your business will suffer and more than likely fail.

Who can relate to your purpose? Maybe you have dealt with the chronic sleep problems that are associated with autism, and you have discovered a way to address the issue? Who can understand your story? Are you a stay at home mom who understands the struggles of meal planning while becoming a mompreneur? Who can your experiences help? Maybe you lost 50 pounds without exercise, or you learned to speak four languages over the summer.  

Who are the people who ask you for advice, or who are the people you want to share your input? Maybe your friends come to you for dating advice. Or how you were able to pay a 30-year mortgage in 5 years. Who do you want to attract? Who do you want to help? Do you want to help someone like yourself? Who are the people you most want to give your time? Who are the people with the problems you want to solve? Maybe you are really good at your job, and you can share what it takes to get into the industry. Who are the people you want to understand?

What are their demographics? What are their goals, concerns, and values? Where do they hang out online and offline?  

Position

Think of how you will position your purpose to get in front of the people you want to attract? Where are they? Are they on social media, do they network at events, do they prefer to stay home? How will you make yourself seen by them? How will you position yourself so they can relate to your story? Are you committed to showing up consistently, even if it takes you out of your comfort zone?  

Be sure to follow the trends and statics to keep up with where your client’s habits and how to reach them.

What does user statics mean for you?

How To Beat Your Competition/ Without Lower Prices – Stats 1a- Total Fit Boss Chic .jpg

The Real 4 P’s of Online Marketing/ Secrets Revealed Blog Stats 3 – TOTAL FIT BOSS CHIC 

The Real 4 P’s of Online Marketing/ Secrets Revealed Blog Stats 3a- TOTAL FIT BOSS CHIC 

User Statics Summary:

Your audience is telling you what they are doing, are we listening?  65% of 25-49 year old’s speak to their voice-enabled devices at least once a day.  If your ideal client is between the ages of 25-49, it’s a high chance they are using devices such as Alexa, Siri, and Google. Therefore, make sure your content is voice search-friendly.  What do the 500 Million people who use Instagram daily mean to you?

If you sold your ebook, online course, template, or any other product or service for $1 each daily to .0001% (5000 people) of the 500 million dollar market, you would make over 1.8 million dollars a year.  

Spending more than five hours a day on a smartphone means a smaller screen and a smaller keyboard. lLong hours on smartphones means your website design should keep the mobile customer front and center. Is your website meeting the needs of your customers? 

ZDNet created a short video based on how much time certain age groups spent using smartphones.

Okay, with all this data focused on smartphone usage. You should see where you stand. Is your website mobile friendly?  If you aren’t sure if your website is mobile ready, Google has a free tool to test your website’s mobile-friendliness. Look at my search for the TotalFitBosschic.com below:

How To Beat Your Competition/ Without Lower Prices – Google Mobile Friendly Test – Total Fit Boss Chic 2 

Finally, we come to the spark in your business that is unduplicated. It’s your zeal and the energy your customers have about your business. It’s your passion.

Passion

Many say that passion is not important when growing a business. I have to disagree. If you don’t care or at least have some bit of fire, what will pull you out of bed to get it done?   

Steve Jobs says something we all should consider, “I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” 

So who’s doing it, right? Starbucks is a great example.

How does Starbucks beat its competition without a lower price?

They know how to position their purpose to its people with passion. They have a few user personas that are the core of their business. They have effectively identified its target audience, and they know how to market to them.  

Starbucks Purpose:

Offer a premium experience and a higher quality of freshly ground coffee to a younger generation who previously were unhappy with the subpar taste that was available.  

Starbucks People:

They know that personalizing your cup and calling you by name when your order is ready instead of a number makes their customers feel special. They know much of their audience is busy on-the-go individuals who are delighted by mobile orders and payments because it saves them time and makes them feel valued.  

Starbucks knows its core audience is between the ages of 28-52. They have a higher than average income, and they like to enjoy some of life’s pleasures. Starbucks is especially attractive to a brand loyal type called The Balancers by the Garrison Group. Balancers are more visual customers willing to pay more for quality and convenience in an attempt to save time because they feel guilty about work/life balance. Therefore, they are driven by trying to maintain balance with work, family, and friends. They tend to splurge a bit more; for example, their kids tend to have the same latest tech as they do.    

Starbucks Position:

Starbucks places itself where it’s ideal customers’ path. They know where they live, work, and all the hot spots they enjoy. The company understands their building brings up the property value, and they know it’s neighbors are usually excited to welcome them to the neighborhood. They know the bulk of their customers are high television watchers and internet users. Also, the company understands its customers like to keep up with business trends and often work remotely. Therefore, many of their customers use its location as an office, meetup, or hang out spot.

Starbucks Passion:

Even though Starbucks has 30,000 stores across 80 markets and is growing with over 300,000 employees. They are still able to provide their customers with the passion of a mom and pop who knows their regulars and shows admiration for what they do.  

In a nutshell, Starbucks caters to an educated, higher than average income earner who is typically on the go, who is willing to pay extra for a personal touch, customer experience, and quality. The added benefit is the status symbol it represents and being able to flaunt the liquid gold in the personalized cup.  

via GIPHY

Conclusion 

We can build the empire we desire when we are our authentic selves. The people meant to be your customers will relate to your purpose because you have passionately positioned yourself in their path.   

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing and then do them so well that people can’t take their eyes off of you.”

-Maya Angelou

It doesn’t matter how large or small the principles remain the same, and these tips can really help you have a successful business. You know how to overcome competitors without lowering your price. You just need to set a plan and get started. I can’t wait to hear about how these strategies work for you.

What have you found to work well when it comes to beating your competition without lowering your prices?

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