How to Build a Passive Income with Social Media and Free Content

How to Build a Passive Income with Social Media and Free Content

Build a Passive Income with Social Media

How to Build a Passive Income with Social Media and Free Content Have you ever wondered how you could build an empire all through your phone? Well, today, we’re going to go through what you need to know to build a six-figure business.

In Episode 59 of the Total Fit Boss Chick Podcast, we’re joined by Nicole Riccardo, a business coach and marketing strategist who has two six-figure businesses! We’re going on a journey to learn how to build passive income with social media and free content.

We will learn how to build demand with free content and get sales out with paid offers. We’ll also be discussing social media strategies without spending money or taking up too much of your time. Lastly, we’re talking about building a community, a loyal following that will ensure your business stays for the long run even without a large following!

One of the key factors in this equation is discipline! And just to clarify, I don’t mean to overwork yourself and not care for your wellbeing. Discipline is much more than just working non-stop; it’s based on the consistency of you working on your goals, no matter how small. So, if you’re feeling a little lazy, I would love for you to think back on why exactly you wanted to embark on this journey in the first place! Now, with social media, it can be fast-paced and overwhelming but don’t worry!

We’re going to go through it one step at a time! So, tune in to Episode 59 of the Total Fit Boss Chick Podcast,” How to Build a Passive Income with Social Media and Free Content”!

Passive Income on Social Media Topics:

  • How to start with little to no following?
  • Sales funnels and social media
  • Converting from freebie mode to purchaser
  • Engagement with little money and time
  • Discipline
  • Building a community
  • How Nicole did it
  • Content productivity hacks

How to Build Passive Income on Social Media

For us to have a business on social media depends on how well we market and sell our offerings, which is heavily dependent on the relationship you have with your current community! 

Key Takeaways for Business on Social Media

Don’t be afraid to keep promoting.

If you have a service you want people to know about, don’t be shy and keep promoting it! I highly suggest promoting it daily. Sometimes if we alternate the dates, we will never know if it truly reaches the people who need it the most. So, go for it! 

Sell understanding 

A lot of content out there consists of quick tips to help address pain points that an audience can be facing. BUT, we need to consider that not everyone is at the same point in their journey as the next person. To truly help your audience, you need to make them understand that these are the pain points, the current limitations they can face, and the importance of doing certain actions to get them where they can be. Only through this can you develop a sustainable business based on services and products that truly change the lives of your audience. 

Don’t feel sleazy.

I’m sure when it comes to sales a lot of us can feel uncomfortable, however, you don’t have to! Let me ask you a question, why would you feel sleazy when you’re trying to help someone? Hence, there’s absolutely no need to feel sleazy so go get that sale! 

Community! Community! Community! 

No matter how big or small your following is, I assure you that you can get sales. The most important bit is engaging with your current community. Take the time to understand where they’re truly coming from truly, their struggles, and what you can do to support them. With this, you can care for your audience that shape your content to be much more real, and truly resonates. 

I assure you, referrals and their word-of-mouth will lead you to growth! 

Ready to Engage? 

Don’t forget to tune in to Episode 59 of the Total Fit Boss Chick Podcast,”How to Build a Passive Income with Social Media and Free Content,” to get all the details in building your own business! 

ALSO, if you want to figure out what productivity method that best works for you? Check out the  Personality Productivity Quiz

Connect with Nicolle, 


Instagram: @nicolericcardo


Want more high-performance entrepreneurship, mindset, and productivity strategies? Connect with me!  

Must-Have Resources:

Website Hosting

  • Bluehost Free 1st-year Domain and SSL Certificate 

Graphics and Design

  • Love to design check out Canva!

Email Marketing

  • For visually beautiful unlimited email for LIFE check out Flodesk
  • Convertkit FREE unlimited emails, landing pages, and broadcast for up to 1000 subscribers.


I love bringing you value. Unfortunately, value alone doesn’t work at the bank. Therefore, I may receive a small amount of compensation at no cost to you when you purchase through an affiliate link, which I’ll totally blow on art supplies! 

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